The making of the Rainbow Makers DVD Boxed Gift Set.

As part of The Ichikowitz Family Foundation celebration of 20 years of democracy, and in collaboration with African Oral History Archive, our long-standing client, All Brand No Flakes (a full service Communications Agency based in Cape Town) were tasked with designing, creating and packaging the six-disc Rainbow Makers DVD box set, from the ground up.

Apart from the intricate design and conceptual requirements, Kadimah Printing was tasked with the printing, manufacture, and turnkey delivery of 1000 units. Many prototypes of the outer casing were created to ensure a perfect fit for the six separate DVDs, each with their own inner sleeve designs. With the intricate design requiring high-end finishing that included embossing, spot varnishes, laminations and specialist handwork, the margin for error was zero. In total, there were eight different elements that made up the finished article, with Kadimah having to meet a very short turnaround time and deliver on a tight, fixed budget. Numerous print and print-related disciplines were employed throughout the process to create a world-class DVD box set that landed on the desks of many of the most influential people in the world, including Her Royal Highness, the Princess of Kent, Abdullah II, King of Jordan, Bill Clinton, Bill Gates, and other luminaries. Ultimately, Kadimah were instrumental in elevating the perception of South Africa among global leaders and decision makers, adding credence to the narrative of our growing democracy.

#SpecialPackaging